Most buyers call the number on the yard sign because they require more information about a property.
That is absolutely understandable because that is the exact reason why the number is added to the sign.
When you call that number however, you have to be okay with having the seller’s agent double up as
being your agent as well. The seller’s agent will therefore represent both your interests.
Most smart sellers want representation that is solely exclusive. That is because a smart seller wants to
gain the highest returns on their investment by getting the very best price through their agent. Similarly,
a smart buyer wants the lowest and least exploitative price from the purchase, through their agent.
This presents a conflict of interest of massive proportions when the agent representing both your
interests is one and the same.
Is it therefore wrong to have the seller’s agent represent your interests? Absolutely not. As a matter
of fact it is acceptable. Having the seller’s agent representing your interests as well in the same transaction
is called dual agency and every realtor in North Carolina must explain agency to you in the information they
are required to give you about working with them.
Calling the number on the sign gives the seller’s agent the opportunity to double side the sale or transaction.
It presents a scenario that is extremely beneficial to the seller’s agent. In normal circumstances, the seller’s
agent would have to split the commission of sale with the buyer’s agent. However, calling the number on the
sign and agreeing to work with the seller’s agent allows him or her to pocket all the commission.
Is there no other way other than having to call the number on the sign, to get the information and
representation you desire? Of course there is! Download my app, My Mobile Realtor, and take advantage
of another option, in case you do not have an agent to represent you. You can use my app to get the
necessary information and pictures of the property after which you should call me to schedule the showing.
That way the seller maintains exclusive representation and so will you. And the best part of all is the seller
will pay me so it costs you nothing! The app is FREE too. All you have to do is download it to your mobile phone.
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